This is the first time that Colornow cosmetics join hands with the best hair salon product manufacturer of the world. The cooperation of Colornow& Schwarzkopf has aroused lots of curiosity and confusion at the same time in the professional hair product industry. All the people are guessing the reason why the two competitors work together. “Competition and Cooperation are not always contradictory.” Li Lei, the marketing manager of Colornow explained: “As a matter of fact, most the of CYNOS Salons are also clients of Schwarzkopf, L’oreal, Wella or Goldwell. Not like the head-on competition among Schwarzkopf, L’oreal, Wella and Goldwell, we Colornow rather regard it as staggered competition between CYNOS[1] and Schwarzkopf. There is very limited number of salons that adopt only one brand. The Giant FOURs (Schwarzkopf, L’oreal, Wella and Goldwell) have a very good reputation. However, salons also need products which can bring handsome profit with good quality and CYNOS is their No. 1 choice. For Schwarzkopf, it also benefits from the extensive quality salon network of CYNOS. It is a win-win game.”